Repository Universitas Prof. Dr. Moestopo (Beragama)

• Jurnal: Pps Jurnal
• Penulis: watri (watri) , Dr. zahera mega utama
• Tanggal Publikasi:

Abstraksi:

lizing the performance of digital tourism destinations through the role of digital as an
intervening variable. This research approach is quantitative with the type of explanatory research.
Sources of primary data were obtained using the survey method. This research was conducted in
the Thousand Islands Regency, Jakarta before the Covid-19 period. Researchers have surveyed as
many as 140 people to tourism actors, but from 140 people who meet the requirements 100
samples. To test the hypothesis using path analysis.
The research findings show that: (1) digital tourism destination variables (destination
image, accessibility, infrastructure, and travel agency) affect the digital role; (2) digital tourism
destination variables (destination image, accessibility, infrastructure, and travel agency) do not
directly affect digital tourism destination performance; (3) Digital tourism destination variables
(destination image, accessibility, infrastructure, and travel agency) through digital roles affect
digital tourism destination performance.
The results of the analysis show that; (1) The success of digital technology that plays a role
in providing tourism information contributes to providing a platform on digital technology as a
form of providing information for potential tourists, this is effective because the millennial
generation relies on various popular platforms that are commonly used in finding tourism
information, and have met the criteria basic needs of life before tourism activities are carried out.
The ability to share and exchange information between tourism providers and prospective tourists
freely has an impact on increasing the number of tourists who; (2) The role of digital is used as a
promotion in attracting tourists to visit using; formation of a positive destination image opinion,
the availability of good accessibility including modes of transportation; infrastructure, tourist
attraction areas that have added value, good travel agency services, so that the final impact can
contribute to increasing the number of tourists. The ability to share and exchange information
between tourism providers and potential tourists freely has an impact on digital tourism
destination performance.
Keywords: Digital tourism destination, Digital tourism destination Performance, and Digital Role

File Terkait:

• ARTIKEL_MG-Z_Mega.pdf