Repository Universitas Prof. Dr. Moestopo (Beragama)

• Jurnal: Jurnal FEB
• Penulis: watri (watri) , Sumarhadi
• Tanggal Publikasi: 14 Juli 2022

Abstraksi:

ABSTRACT
This explanatory research seeks to discover how digital marketing affects the competitiveness of Micro,
Small, and Medium Enterprises (MSMEs) in Pekalongan, Central Java. This research is considered as a census
because all UMKM on the population participate in this research. 18 MSMEs from Pekalongan participated
in this study. Prior to performing the simple regression analysis test, the classical assumption test was
performed, which confirmed that the linear regression criteria were satisfied. The study's findings found that
digital marketing had a 92.1 percent positive and significant effect on SMEs' competitiveness, with the
remaining 7.9 percent being caused by other variables not investigated in this study.

File Terkait:

• 20220707115701amNQ33012.pdf